Redditch
Dial-a-Ride is operated by Redditch Borough Council and
has been providing a door-to-door transport service for
residents who find it difficult to use conventional
public transport for well over 20 years. Operating under
community bus permits, the service uses a fleet of
accessible tail-lift minibuses to provide essential
transport for elderly and disabled passengers throughout
the borough. The service Was until recently managed from
the Redditch Shopmobility Centre, based on the ground
floor of Car Park 3 in Redditch town centre, while the
vehicles are garaged at the Council's Crossgate Depot on
the Park Farm Industrial Estate. Redditch Shopmobility,
which provides wheelchairs and mobility scooters for
shoppers visiting the Kingfisher Shopping Centre, was
the first scheme of its kind in the United Kingdom and
has long been recognised as an important community
facility. In September 2014, Dial-a-Ride expanded its
operations by taking over the operation of two local bus
services on behalf of Worcestershire County Council:
Service 53 to Plymouth Road and Service 65 to Abbeydale.
To operate these routes, the service acquired an Optare
Alero. The Alero, often regarded as the smaller sister
to the highly successful Optare Solo, was designed to
provide a practical solution for lightly used bus
services that required a vehicle larger than a typical
minibus but smaller than a full-size single-deck bus.
This was not the first occasion on which Redditch
Dial-a-Ride had operated a conventional local bus
service. Prior to this, the organisation had run Service
52 between Webheath and the Abbey Stadium.
Unfortunately, the route attracted insufficient
passenger numbers and was withdrawn in September due to
poor usage. Today, Redditch Dial-a-Ride continues to
play a vital role in providing accessible transport for
local residents, complementing the area's conventional
bus network by ensuring that those with mobility
difficulties can remain independent and connected to the
community.